Be different

The person who follows the crowd, will usually get no further than the crowd. The person who walks alone is likely to find himself in places no one has ever been before.
You have two choices in life: you can dissolve into the mainstream, or you can be distinct. To be distinct, you must be different. To be different, you must be what no one else but you can be.

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Alec Ross for Governor

Alec Ross lancia la sua candidatura a governatore del Maryland con un bel video che mostra tutto ciò che insegno ai miei studenti: partite dal perché vi candidate, e nel perché c’è la vostra biografia, la vostra esperienza personale, professionale e politica.
Buona notizia per gli elettori del Maryland, in bocca al lupo Alec!

Per vedere il video

Congresso a Kiev

Venerdì interverrò al Congresso Internazionale della AAPC che si terrà a Kyiv in Ucraina. Parlerò della situazione italiana, dell’ascesa delle formazione populiste e anti-establishment in Europa e della possibile risposta dei partiti “mainstream”.
È evidente che la semplice distinzione destra/sinistra non basta a descrivere il posizionamento dei partiti, così come serve una innovazione del linguaggio e delle proposte.

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Airbnb change name for China

Il naming e la comprensione della cultura locale è particolarmente importante per il successo di una azienda o di un prodotto.
Airbnb per conquistare il mercato cinese ha deciso di raddoppiare gli investimenti e di cambiare il nome in Aibiying, che significa “accogliere gli altri con amore”.

Per saperne di più 

Se volete approfondire comunicazione e pubblicità in Cina vi consiglio il libro “L’ideogramma al neon” di Barbara Pietrasanta (Per acquistare il libro)

 

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Lessons From the Italian Referendum

Lessons From the Italian Referendum, my first article for C&E Europe

Former British Prime Minister David Cameron and Italy’s former Prime Minister Matteo Renzi made the same mistake: they personalized the respective referendum campaigns they presided over, and as a result they lost.

It’s worth noting that Cameron and Renzi had the same advisor: Jim Messina, President Obama’s 2012 campaign manager.

A core lesson from both campaigns: electoral campaigns and referendum campaigns are not the same. When running a referendum there are three rules to follow: 1) Referendum campaigns are about issues, not individuals 2) They are won when you can appeal to everyday issues, and 3) Get to the point and simplify.

The Italian referendum was about complex constitutional reform, but it became a referendum on Renzi…

Read the complete article

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Re-boot globalization?

Mr Zuckerberg’s gave today an interview to BBC that comes alongside the publication of a 5,500-word letter he has written about the future of Facebook and the global economy.

Zuckerberg thinks that “A lot of today’s biggest opportunities will come from bringing people together – whether that is spreading prosperity or freedom, or accelerating science, or promoting peace and understanding.” At the same time he argues that there is a need for a new globalization that works for everyone because “A lot of challenges we face today are also entirely global – fighting climate change or ending terrorism, or ending pandemics, or when a civil war in one country leads to a refugee crisis across different continents.These are inherently global things and require a different level of infrastructure than we’ve had historically”.

We don’t know if he will become a political candidate in the future, but he doesn’t need it to be instantly an important political actor in the public arena.

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