Perché Uber ha assunto lo scorso agosto David Plouffe come “senior vice president for policy and strategy”? Semplice, per condurre una campagna di comunicazione politica.
CEO Travis Kalanick’s constant punching upward was landing poorly as Uber became a Goldman Sachs-backed company worth an estimated $40 billion. Indeed, Kalanick said at the TechCrunch Disrupt conference in September, the public was beginning to see the six-year-old company as “the big guy, or The Man.” That meant “you have to approach things differently and you have to communicate differently.” So how should Uber change? The answer: Launch a political campaign.