Political Marketing Università Milano

Obama Team talks about digital strategy

Il team digital di Barack Obama spiega la strategia per le elezioni 2012. Tratto dal Social Media Week e mostrato oggi a lezione

In 2008, the Obama campaign’s online and social media teams set a new high watermark for digital strategy and execution in politics, while also developing concepts and tools that influenced countless organizations, from non-profits looking to fundraise to companies seeking to better connect with customers.

The same architects of the groundbreaking digital effort in 2008 have returned for 2012, but the game has changed. While priorities like financing, message, and mobilization remain the same, shifts in technology and how it’s utilized are necessitating shifts in strategy and tactics that have implications for organizations of all shapes and sizes in 2012 and beyond.

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